Coca-Cola - Energizing Refreshment 比賽結束

Interpreting Coca-Cola as an Energizing Refreshment

開始 2010年11月16日 結束 2011年3月28日 16:03 UTC 審議 結果 2011年5月
開始
2010年11月16日
結束
2011年3月28日 16:03 UTC
結果
2011年5月
簡介

背景

Coca-Cola, the iconic brand is inviting you to be a part of its celebration as the energizing refreshment.

創意挑戰

Now Coca-Cola empowers you to unleash your creativity by showing us how you can interpret Coca-Cola as an energizing refreshment in whatever style or format you like.

It can be in the form of a video/animation, design/illustration, or photo!

Winning works will be nominated for Cannes Lions 2011!

獎金

評審團獎金 視頻

  • #1 獎金 30,000 USD (€ 24,000)

評審團獎金 攝影

  • #1 獎金 15,000 USD (€ 12,000)

評審團獎金 設計

  • #1 獎金 10,000 USD (€ 8,000)
  • #2 獎金 5,000 USD (€ 4,000)
  • #3 獎金 5,000 USD (€ 4,000)

格式

● 30 – 60 sec Video/Animation
● Design/Illustration
● Photography

評獎標準

Your work must be able to express these 3 essences:
Energy, Forward Momentum, Positive

1. It must communicate and evoke a feeling of ENERGY (the power/ the liquid), which is Coca-Cola’s functional benefit.

2. It must evoke a feeling of FORWARD MOMENTUM, which is the emotional benefit and role of Coca-Cola.

3. It must be POSITIVE which is the tonality/personality of Coca-Cola.

4. For video/animation, music is mandatory to communicate ENERGY.
Winning works will be nominated for Cannes Lions 2011!

比賽指南

Unleash your creativity, your work can take many forms: video, animation, illustration or photo!