eÿeka Express

Convince people that Braun’s IPL devices are a great hair removal solution to use at home

€ 2,500
插畫 - 創意寫作

Do you have pesky hair that you wish wouldn’t grow back so quickly? Does it feel like only yesterday that you removed this unwanted hair? For many years people used different ways to get rid of unwanted hair, like shaving, waxing, plucking, epilating and so on…

Today, the use of ‘light energy’ as a hair removal solution has become more popular and aims to overcome the issue of quick hair regrowth by promising permanent visible hair removal or reduction. It comes in two forms:

a) Laser Hair Removal that is done in salons; and

b) Intense Pulsed Light (IPL) Devices which can be used at home


So, how does it work? The laser or IPL device releases a light that heats up the pigment (melanin) in your hair follicles, causing the root to be damaged. When used repeatedly it prevents or delays new hair from growing. It is important to repeat treatments to ensure that the hair root is targeted at the right phase within the hair growth cycle. Over time, this will reduce hair growth and eventually give you long-lasting smooth skin = magic!

Laser hair removal vs. IPL devices: As Laser Hair Removal is handled by experts in salons, it uses a stronger light source which provides quicker results and can be used on a broader range of skin and hair types. However, the introduction of IPL devices - which use lower intensity light – means people can now get the same results at home at a more affordable price. The only drawback is that it takes more sessions to achieve the same results of permanent hair removal.

Braun, a P&G brand, is a global market leader for electronic grooming and hair removal devices, trusted by people worldwide. They have over 50 years of experience in hair removal and need your help to create a social media post to spread the word about their at-home, permanent solution to hair removal.

Are you ready to bring the magic of Braun IPL to life?

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