wet n wild Hair 比賽結束
eÿeka Express

We love the packaging direction in this concept - the unique, granade shape would be visually disruptive in compared to other brands out there; so would really set the wet n wild brand apart. The idea of being able to customize different colors to create various looks is great so consumers can truly experiment. We love the idea of bringing playfulness to the shade names for added personality. Overall, this idea definitely feels very wet n wild and there are alot of fantastic elements we see being a success.

Incredible Job Anett_Zentai! Stay Beautiful!

We love how this idea was developed to ensure it stood apart with other hair color brands on shelf. The idea of taking the product out of the traditional box/kits and just showcasing a unique component is brilliant. We love how the product is hassle-free and there is a built in brush for easy application. This product definitely feels wet n wild and we love how visually disruptive this product will be against other brands.

Amazing Job Marcellszoke87! Stay Beautiful!

We love this product concept and the portability direction. The idea of being able to carry this in your purse and transform your look easily is great. The product is functional with the built-in brush yet still very fashionable and stylish. We also love the idea of adding good-for-you essential oils to cater to different scalp/hair types. Overall, a very strong product concept we see working within the wet n wild portfolio.

Amazing Job DesignRedPanda! Stay Beautiful!