查看 Quirky Food Complement for Mid-morning Break 比賽的結果
挑戰
比賽概述
Invent a quirky food complement for preteens at school!
Invent a quirky and fun daily food complement for mid-morning breaks at school that both preteens and their parents will love.
Presentation 1 page PDF - use the template
品牌是保密的
Thanks to everyone for the wonderful ideas. It was a difficult challenge, easy to go to far or fall short. All ideas received helped us detect common themes that should be included when addressing this target group and enhancing our experimentation to come up with a relevant and differentiated solution for kids that is both healthy and attractive for repetitive consumption.
評審團獎金獲獎者
由品牌選擇
phartye_89 #1 獎
#1 獎 € 750 被授予給Twin Cookies
The overall quality of the idea and thought behind it inspired the team to think further and look for ways to break barriers between playfulness, what can actually be done and what will still be considered "clean" during consumption. Even though the idea directly might not be implemented it inspired further discussion around the motivations behind it and what is trying to be achieved.
dbaklein #2 獎
#2 獎 € 500 被授予給Emoji Waffle Bites
This idea combines a solution cluster we created for further experimentation thanks to many of the ideas received from Eyeka with the extra playfulness that could close the deal with the target.
olimpik123 #3 獎
#3 獎 € 250 被授予給cookie in the form of "Zombie Fingers".
It is an overall very attractive and playful idea. It is easy to combine attractiveness and healthyness and the concept behind the idea is not seasonal, but actually it has a universal appeal for the target group.
