查看 NESTLÉ: social snacking moments 比賽的結果
Inspire bonding moments over sweet snacks
Create a fresh and inspirational idea to facilitate sweet sharing moments among friends or partners.
A presentation with a catchy name / headline, text and visuals (sketches, illustrations, pictures). You can feature one brand, or all of them. The point is that the idea can eventually be done for the 5 brands.
由Nestle Confectionary 選擇
MarcoAFerraresso #1 獎
Charz #2 獎
#2 Prize of € 2,000
The simplicity of creating an interaction between people going with the trend of dual screening and using mobile technology versus trying to buck it and bringing the iconic treats to life. This idea was more specific and achievable than lots of other gaming entries.
gaiariva #3 獎
Acel #4 獎
MarcoAFerraresso #5 獎
#5 Prize of € 500
A simple in store approach that heroes the individual appeal of treats and allows everybody's needs to be met. Adapting the shape to a top and bottom tub would aid feasibility in store to avoid need for a connecting lid.