Re-invent fragrance sampling online
Most people don’t dare buy a fragrance without trying it first. What if you do not like the scent or it does not fit, nor last on your skin? To overcome these barriers, the fragrance industry invented sampling.Create an appealing fragrance sampling experience to help young and tech savvy people buy the right fragrance online.
When it comes to the online world, one could argue that it is quite a challenge to discover a fragrance through a screen. But our sponsor, a global leader in fragrances, has high ambitions for the future: how can the digital world re-shape the way we experience a perfume for the first time? What if discovering a perfume only required an click?
Can you help us imagine a new digital path to discover fragrances that could be available in the next 5 years?
Create an appealing fragrance sampling experience to help young and tech savvy people buy the right fragrance online.
Format: A presentation of a digital fragrance sampling experience, with texts and visuals (sketches, illustrations, pictures).
Entries accpeted only in English.