查看 Berocca – Social Content Video 比賽的結果
Through a video, show us how to creatively tell active people that daily consumption of Berocca can give them the edge to get ahead.
Through a fun and engaging 45 seconds social content video, convince active people that daily consumption of Berocca gives them the edge to get ahead in life.
Video or animation – 45 seconds
Thank you to everyone who entered the competition. The submissions were amazing, thought provoking and really allowed us to see where we could stretch the brand. Thank you for taking the time, effort and all the hard work into your submissions.
thierryrousset #1 獎
#1 Prize of € 10,000
Thank you for your submission. The out of the box thinking really made this video stand out from the rest. The use of dry humour really captured our attention and by showcasing what you could be like if you did not take Berocca!! Great work!
vipiripi #2 獎
#2 Prize of € 6,000
A simple idea and execution, however amazingly on brief and drives the message home very clearly. By demonstrating what type of "mental focus" you need by making the user concentrate on the creative message is very effect. Awesome work!
niwina #3 獎
#3 Prize of € 4,000
I am very pleased to win this prize! I really like the original TVC with
the humorous facial expressions of the comedians and I tried to reintegrate
this element in my entry. I had a lot of fun working on it! Thank you eYeka
and Berocca! :-)
A great idea which takes on our current thinking to the next level. Tying the morning routine back to the brand through humour really captured our attention. Good work!
Work on this competition was exciting and vigorous, because it was about
the proper product.
Thoroughly enjoyed this concept. We could see how you interpreted the brief and showcase what taking Berocca on a daily basis could do for you! Good work.