Trésor / Krave - Innovation for teens 比賽結束
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挑戰

比賽概述

Invent a new and disruptive concept to attract French teens to Trésor cereal.

Invent a new and disruptive concept to attract French teens to Trésor cereal, following one of the two insights listed below.

Two pages PDF with visuals and text

4 獲獎者 3 最受社區青睞 45 貢獻者 58 被接受的作品 17 國家 6 語言
4b8f29357f1b422d93a437f01572c0af

Kellogg's Kellogg's

Thank you for taking part and for all your ideas. It was really difficult for us to choose our winners and we want to thank you for all your efforts in making this process really exciting and fresh with your great inputs.

評審團獎金獲獎者

由Kellogg's選擇

ludmila_lak
ludmila_lak #1 獎
ludmila_lak 195,020 創意積分
  • 平面設計
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
俄羅斯

#1 獎 € 1,500 被授予給FullSnack

For me was very nice and interesting to participate in this contest! In this contest, I tried to look at the world through the eyes of teenagers. Thanks again!

The team in both Dublin and Paris felt that this has a lot of potential in many formats and really got us excited about a longer term idea for Tresor that could really work for our consumers. Thank you for taking the time to do this and congratulations!

Kellogg's
shobz
shobz #2 獎
shobz 1,242,500 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
菲律賓

#2 獎 € 600 被授予給Muffeal

I love the brief so I immediately came up with an out-of-the-box idea for Tresor! I hope the brand will develop this idea further. Thanks for appreciating it!

We felt this was a great idea and wasn’t something we would have come up with internally so felt it very new and fresh. It was a really difficult decision and you were almost in first place. Thank you for taking the time to do this.

Kellogg's
azoulayraphael3
azoulayraphael3 #3 獎
azoulayraphael3 83,540 創意積分
  • 平面設計
  • 插畫
  • 動畫
  • 標簽與包裝設計
法國

#3 獎 € 400 被授予給TRESOR Grenade - Pull the pin out of your morning !

I really enjoyed working on this theme. Thank you so much for selecting my project. Perhaps one day, one of the proposed projects will be available in supermarket and it will be a great reward for the eYeka community!

Although this is still cereal in a bowl and not innovative in terms of format, we felt this was a great idea and the idea was executed really well. We thought the ‘pull the pin out of your morning’ was a great tag line and something that we felt would really speak to teens. Thank you for taking the time to do this.

Kellogg's

額外的獎金類別

jeanbaptistepetricoul
jeanbaptistepetricoul 額外獲獎者
jeanbaptistepetricoul 208,850 創意積分
  • 平面設計
  • 插畫
  • 標簽與包裝設計
法國

額外獲獎者以及TRESOR GIANT SNACK

最受社區青睞

基於在反饋交換圈貢獻者的投票

來自 質量 的頂尖

來自 原創度 的頂尖

來自 故事創作 的頂尖

Trésor / Krave - Innovation for teens 社區

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