結果 | Tea for the new age Chinese Millennials - Packaging – How can we represent clash of cultures through Lipton tea’s new packaging design in China?

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挑戰

比賽概述

How can we represent clash of cultures through Lipton tea’s new packaging design in China?

Show us a bold representation of visually contrasting packaging for Lipton China’s new range of traditional tea bases infused with modern flavours.

A presentation with visuals and texts – Maximum 2 pages, 1 page per entry as per template.

3 獲獎者 5 最受社區青睞 44 貢獻者 86 被接受的作品 21 國家 7 語言

Lipton Unilever

Thanks for your participantion. We appreciate your time and effort to create the ideas that helped us to develop a better packaging for our new innovation.

評審團獎金獲獎者

由Lipton選擇

prevostcoline #1 獎

prevostcoline 32,650 創意積分

平面設計
視頻
插畫
動畫
標簽與包裝設計
攝影

美國

#1 Prize of € 4,000

We find really inspiring and creative demonstration of the clash. Your design fit the theme and our brand tone very well.

Lipton

argentum8 #2 獎

argentum8 839,470 創意積分

平面設計
插畫
創意寫作
標簽與包裝設計
攝影
劇本寫作

俄羅斯

#2 Prize of € 2,000

Thank you so much! This victory is very important for me. Detailed Lipton Brand Personality was very helpful in my work. This contest was really inspiring for me and has given the development of other ideas. It's great!

You showed a good understanding of traditional British culture and we like the style of sliced orange in your design.

Lipton