查看 What's In A Glass 比賽的結果
挑戰
比賽概述
Show how families that are active together are more bonded and connected, both physically and emotionally.
Show how Dutch Lady builds physically and emotionally strong families that bond and connect because they are active together.
A presentation with text and visuals (maximum 3 pages, PDF).

Dutch Lady Frieslandcampina
Thank you for all your creativity and enthusiasm! Wonderful to see all the ideas and interpretations.
評審團獎金獲獎者
由Dutch Lady選擇

adrianzapatagarcia #1 獎
#1 Prize of € 3,000
I feel proud of this achievement and I'm very happy to know that Dutch Lady considered inspiring my proposal. I hope one day I can watch a video based on this idea! Thanks!
What works well:
Insight and desire of kids to connect more with parents / father
Shows active family bonding
Role of product is clear and credible
Simple, impactful, effective way of child communicating with father i.e. a handwritten note

MacRone #2 獎
#2 Prize of € 1,500
What a fun brief! Having lived and travelled in the region I think the ambition of the strategy is excellent. Fingers crossed the campaign pays off - and the ideas here help the Dutch Lady on her way. Huge thanks to both the brand and eYeka teams for making it happen. Cheers!
Idea can have a lot of legs or possibilities for an actual campaign

majamijatovic #3 獎
#3 Prize of € 500
Interesting contest, and very challenging. Thanks for choosing my work for
3rd prize.
Strong potential for emotion
Having mobile screen as part of the story presents creative ways of executing the film - especially from a mobile first point of view
最受社區青睞
基於在反饋交換圈貢獻者的投票
來自 質量 的頂尖
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排名 1 pepey_mail 10,070 創意積分
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排名 2 kopiwriter 76,370 創意積分
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排名 3 essaddikaziz 179,410 創意積分
來自 原創度 的頂尖
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排名 1 essaddikaziz 179,410 創意積分
-
排名 2 kopiwriter 76,370 創意積分
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排名 3 yamadhimas 19,620 創意積分
來自 故事創作 的頂尖
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排名 1 adrianzapatagarcia 425,210 創意積分
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排名 2 essaddikaziz 179,410 創意積分
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排名 3 pepey_mail 10,070 創意積分