結果 | What's In A Glass – Show how families that are active together are more bonded and connected, both physically and emotionally.

查看 What's In A Glass 比賽的結果

挑戰

比賽概述

Show how families that are active together are more bonded and connected, both physically and emotionally.

Show how Dutch Lady builds physically and emotionally strong families that bond and connect because they are active together.

A presentation with text and visuals (maximum 3 pages, PDF).

3 獲獎者 5 最受社區青睞 55 貢獻者 73 被接受的作品 23 國家 8 語言

Dutch Lady Frieslandcampina

Thank you for all your creativity and enthusiasm! Wonderful to see all the ideas and interpretations.

評審團獎金獲獎者

由Dutch Lady選擇

adrianzapatagarcia #1 獎

adrianzapatagarcia 765,820 創意積分

平面設計
插畫
創意寫作
標簽與包裝設計
劇本寫作

西班牙

#1 Prize of € 3,000

I feel proud of this achievement and I'm very happy to know that Dutch Lady considered inspiring my proposal. I hope one day I can watch a video based on this idea! Thanks!

What works well:
Insight and desire of kids to connect more with parents / father
Shows active family bonding
Role of product is clear and credible
Simple, impactful, effective way of child communicating with father i.e. a handwritten note

Dutch Lady

MacRone #2 獎

MacRone 284,260 創意積分

創意寫作
劇本寫作

英國

#2 Prize of € 1,500

What a fun brief! Having lived and travelled in the region I think the ambition of the strategy is excellent. Fingers crossed the campaign pays off - and the ideas here help the Dutch Lady on her way. Huge thanks to both the brand and eYeka teams for making it happen. Cheers!

Idea can have a lot of legs or possibilities for an actual campaign

Dutch Lady

majamijatovic #3 獎

majamijatovic 125,560 創意積分

創意寫作
劇本寫作

塞爾維亞

#3 Prize of € 500

Interesting contest, and very challenging. Thanks for choosing my work for
3rd prize.

Strong potential for emotion
Having mobile screen as part of the story presents creative ways of executing the film - especially from a mobile first point of view

Dutch Lady