Store of the Future 比賽結束

Rethink the Tommy Hilfiger Future Store

開始 2016年9月09日 結束 2016年9月20日 23:59 UTC 審議 結果 2016年12月
2016年9月20日 23:59 UTC


Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger brands, with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings.

All Tommy Hilfiger stores reflect the brand’s “classic American cool” DNA and the mix of classic and modern influences that epitomize Tommy Hilfiger’s preppy heritage. 

Tommy Hilfiger is opening a store in one of the European cities. This store is based on a new concept - the ‘Store of the Future’, targeting urban men and women 25-45 years old. Help us and take a part in this project by delivering innovative creative ideas, focusing on what the Store of the Future can offer in terms of in-store customer experiences, events and services.


Rethink the Tommy Hilfiger Future Store!

The concepts need to enhance customer experience, make shopping extraordinary and memorable and increase the time customers spend in-store. Attached below is a mood board to inspire you and not to limit your imagination.

 We are looking for a ‘wow’ experience when customers walk into a Tommy Hilfiger flagship store. Rethink the shopping experience and give us the best conceptual ideas you´ve got in the following three areas:

  1. Customer Experience
    • Think of entertaining concepts that bring the brand closer to the customer so they spend more time in the store
      1. Examples: Digital projections on walls so it seems like open space, virtual reality, holograms, mobile integration
  1. In-Store Events
    • Think about the store as a multi purpose space that is able to host different events that inspire and motivate customers to join and participate
      1. Examples: Art shows, concerts, fashion shows and other cultural events
  1. In-Store Services
    • Think about services that go beyond the norm or selling to the concept of serving customers in different ways
      1. Examples: Same day home delivery, taxi service, free coffee, personal shoppers, phone charging stations

 When developing your concepts, remember Tommy Hilfiger’s connection to pop culture, music and fashion. The brand has always been seen as exceptionally curious and unconventional. 

Please keep in mind that we are looking for strong conceptual ideas, and not store layout or store designs.

The final submission should be a page with text and visuals (optional).

Please answer the following questions:  

  1. Explain the desired impact of your concept?
  2. What category is your concept focused around (in-store customer experience, events or services)?
  3. Why is it ‘wow’ experience?
  4. How does your idea fit the image of Tommy Hilfiger?



Refer to the mood board below to get some further visual inspiration, but remember its purpose is to inspire and not to limit your imagination.



  • #1 獎金 € 2,000
  • #2 獎金 € 1,000
  • #3 獎金 € 500


One to five pages with text, answer to questions and visuals.


  • Must be focused around one of the three categories which are; in-store experiences, events or services
  • Truly innovative and radical conceptual ideas
  • Should make customers inspired to come back and shop again
  • Not a one time gimmick


  • Entries only in English.
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  • 你提交的作品必須是你自己的創作,才具有參賽資格。
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