Store of the Future 比賽結束

Rethink the Tommy Hilfiger Future Store

開始 2016年9月09日 結束 2016年9月20日 23:59 UTC 審議 結果 2016年12月
開始
2016年9月09日
結束
2016年9月20日 23:59 UTC
結果
2016年11月
簡介

背景

Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.


Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger brands, with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings.

All Tommy Hilfiger stores reflect the brand’s “classic American cool” DNA and the mix of classic and modern influences that epitomize Tommy Hilfiger’s preppy heritage. 

Tommy Hilfiger is opening a store in one of the European cities. This store is based on a new concept - the ‘Store of the Future’, targeting urban men and women 25-45 years old. Help us and take a part in this project by delivering innovative creative ideas, focusing on what the Store of the Future can offer in terms of in-store customer experiences, events and services.

創意挑戰

Rethink the Tommy Hilfiger Future Store!

The concepts need to enhance customer experience, make shopping extraordinary and memorable and increase the time customers spend in-store. Attached below is a mood board to inspire you and not to limit your imagination.

 We are looking for a ‘wow’ experience when customers walk into a Tommy Hilfiger flagship store. Rethink the shopping experience and give us the best conceptual ideas you´ve got in the following three areas:

  1. Customer Experience
    • Think of entertaining concepts that bring the brand closer to the customer so they spend more time in the store
      1. Examples: Digital projections on walls so it seems like open space, virtual reality, holograms, mobile integration
  1. In-Store Events
    • Think about the store as a multi purpose space that is able to host different events that inspire and motivate customers to join and participate
      1. Examples: Art shows, concerts, fashion shows and other cultural events
  1. In-Store Services
    • Think about services that go beyond the norm or selling to the concept of serving customers in different ways
      1. Examples: Same day home delivery, taxi service, free coffee, personal shoppers, phone charging stations

 When developing your concepts, remember Tommy Hilfiger’s connection to pop culture, music and fashion. The brand has always been seen as exceptionally curious and unconventional. 

Please keep in mind that we are looking for strong conceptual ideas, and not store layout or store designs.

The final submission should be a page with text and visuals (optional).

Please answer the following questions:  

  1. Explain the desired impact of your concept?
  2. What category is your concept focused around (in-store customer experience, events or services)?
  3. Why is it ‘wow’ experience?
  4. How does your idea fit the image of Tommy Hilfiger?

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

Refer to the mood board below to get some further visual inspiration, but remember its purpose is to inspire and not to limit your imagination.

獎金

評審團獎金

  • #1 獎金 € 2,000
  • #2 獎金 € 1,000
  • #3 獎金 € 500

格式

One to five pages with text, answer to questions and visuals.

評獎標準

  • Must be focused around one of the three categories which are; in-store experiences, events or services
  • Truly innovative and radical conceptual ideas
  • Should make customers inspired to come back and shop again
  • Not a one time gimmick
比賽指南

本次比賽指南

  • Entries only in English.
  • 入選作品將被用於在互聯網上。授權和許可使用受保護的內容(包括音樂,照片..)必須與互聯網廣播兼容。你必須能夠在任何時間提供這些授權和許可的書面證明。

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。