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#CocaColaFreeze — Inject some cool and fizz into Frozen Sparkling Beverages! 

Frozen Sparking Beverages (or FSB for short) are a delicious frozen treat that’s between a beverage and a dessert. Because they take time to drink, they are a great mid-afternoon snack when socializing and catching up with friends or for a break with colleagues.

Young people (18 to 35 years old) usually buy them at fast food restaurants like McDonald’s. Because these drinks have been around for a while, people are starting to get tired of them.

We have a series of challenges to make young people fall in love with FSB again, by reinventing the beverages for special occasions and injecting some novelty in how they are promoted at McDonald’s.

Can you help us surprise young adults in a way that will make them crave frozen sparkling drinks again?

Coca-Cola® Freeze

€ 2,500 創意寫作 - 插畫

#CocaColaFreeze eYeka Express
Coca-Cola® Freeze
371挑戰者們
77參賽者們
132作品已提交
103作品被接受

Coca-Cola® Freeze Pack

€ 5,000 標簽與包裝設計

#CocaColaFreeze
Coca-Cola® Freeze Pack
693挑戰者們
95參賽者們
184作品已提交
85作品被接受

Coca-Cola® Freeze Comm

€ 5,000 平面設計 - 插畫

#CocaColaFreeze
 Coca-Cola® Freeze Comm
749挑戰者們
82參賽者們
119作品已提交
63作品被接受